This small confection is the proud winner of the candies colour popularity contest time after time. That is because these magnetic White M&Ms match most occasions and have the rich, melty milk chocolatey flavor that candies is famous for. Bring some to a wedding, add a few to a sweet buffet bar to match any color scheme, or even use them in baking for a bright white appearance. Since 1941, M&Ms button-sized shape, hard candy crunch, and milk chocolate meltiness have been pleasing palates near and far. See for yourself why these ''melt in your mouth, not in your hand'' classics have made their way into America's hearts and guts.